A multidisciplinary design studio that closely collaborates with Pa-Nan Pandanus artisans in a small Muslim village of Southern Thailand. It works hard with the sole mission to preserve the traditional Southern craft while at the same sustaining the villagers’ livelihood. It does this by blending local craft with design innovation, by exploring precious local wisdom – the know-how, techniques, and also material properties to create new product design opportunities of wickerwork products, and at the same time inject contemporary design that is relevant to urban lifestyle. A traditional asterisk pattern – socalled ‘Dok Chan’ is distinctly woven by SarnSard’s artisans as the brand’s signature pattern to celebrate Thai Southern heritage and preserve the local craft.
Established by two designers - Mr. Ped and Mrs. Kookai who shared a love for Thai crafts and Pa-nan pandanus. While researching and studying the arts, they discovered 'Dok Chan' (asterisk) a traditional pattern that is today used as the product line signature. This longstanding pattern is very neat in design detail and is less popular due to the much longer times required to complete each pattern. For this very reason, it was chosen as the signature pattern of SarnSard to encourage local craftsmen to preserve the Southern design heritage.
graduated with a bachelor's degree of architecture in the field of industial design, school of architecture and design, King Mongkut’s University of Technology Thonburi
graduated with a bachelor's degree of arts program in business chinese and business english, Assumption University of Thailand
She has been working with Pa-Nan Pandanus for more than 30 years. She is highly experienced and skilled with invaluable to the Pa-Nan Pandanus craftsmanship skill inheritance.
Presently, she became an artisan leader inadvertently because of Pa-Nan Pandanus craftsmen are inadequate, and her passion need to inherit the traditional waving of Pa-Nan Pandanus thus she dedicated her time to support and empower other women in village.